When is custom software worth the investment?
A practical way to decide whether your process needs custom development or a standard product.
Read the answer →
Useful answers before you spend money on technology.
Practical guidance for deciding what to improve, what to automate and when an existing product is a better choice than custom development.
12English-language decision guides
12 answers
Custom software or an off-the-shelf product?
Compare fit, cost, speed, ownership and future change before choosing.
Read the answer →How much does custom software cost for an SME?
Why honest estimates depend on workflows, rules, users, data and integrations.
Read the answer →How to define an MVP for an internal tool
Build one useful end-to-end workflow rather than many unfinished features.
Read the answer →Which tasks can an SME automate?
Find high-frequency, rule-based work without automating judgement that needs a person.
Read the answer →How to find processes worth automating
A simple audit for repetitive work, duplicate data and avoidable errors.
Read the answer →When should you move from spreadsheets to a web app?
Recognise the point where spreadsheets stop supporting shared operational work.
Read the answer →What should an SME client portal include?
Prioritise the actions and information clients repeatedly need.
Read the answer →What makes a website generate qualified leads?
A conversion-focused website needs more than an attractive visual design.
Read the answer →Landing page or full business website?
Choose according to the offer, traffic source and search strategy.
Read the answer →How should an SME prepare for AI search?
Build a crawlable, consistent and evidence-backed presence instead of chasing a separate trick.
Read the answer →What should you ask before hiring a developer?
Questions that reveal how scope, risk, ownership and support will be handled.
Read the answer →Would you rather discuss your actual situation?
Describe the process in plain language. I will give you a personal first view, with no obligation to commission a project.
First 20-minute conversation, free of charge · reply within 1–2 business days.